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Let's take an example
The problem

One of our customers takes part in an annual fair in Italy. The cost of the fair is 200.000 euro. During the fair, a lot of contacts and opportunities are created but four days after the fair, the sales team is still busy processing received paper business cards. Unfortunately, these paper business cards give you no idea, days after the event, how engaged those people really were. Not even on the real ROI of the meeting.

The solution

They implemented Cardify Pro whereby every team member receives a branded company card. In addition they also use Sales insights and a CRM integration.

The result

During the fair, they work with their Cardify card. The data is shared and stored in real time. When they get back to the office after the fair, all the data is already processed and linked with their CRM system in a GDPR-compliant way. With Sales insights, from the moment the prospect shared their email address, the team gets real-time insight into the engagement of the prospect.
In addition, the team manager can also see how their team is performing and can clearly measure each interaction.

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