One of our customers takes part in an annual fair in Italy. The cost of the fair is 200.000 euro. During the fair, a lot of contacts and opportunities are created but four days after the fair, the sales team is still busy processing received paper business cards. Unfortunately, these paper business cards give you no idea, days after the event, how engaged those people really were. Not even on the real ROI of the meeting.
They implemented Cardify Pro whereby every team member receives a branded company card. In addition they also use Sales insights and a CRM integration.
During the fair, they work with their Cardify card. The data is shared
and stored in real time. When they get back to the office after the fair, all the data is
and linked with their CRM system in a GDPR-compliant way. With Sales insights, from the moment
the prospect shared their email address, the team gets real-time insight into the engagement of
In addition, the team manager can also see how their team is performing and can clearly measure each interaction.