Clearing space

To make sure the symbol always look good. It should be surrounded with a minimum clear space. This insulates the symbol from distracting elements such as other logos orillustrations. Use half the symbol's size to determine the minimum amount of safe space that should surround them.

If copy appears below the symbol, you should measure safe space from the bottom of the symbol to the x-height of the text, unless it is oversized.

Minimum size

The symbol should always be big enough to see and read clearly. This means the mimimum digital size should always be larger than 70px.

70px in digital

20mm in print

Mistakes happen

The Cardify symbol is an important expression of our brand identity. It should in no way be distorted or redrawn when applied to communications. Because the symbol is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently.

Please avoid the following:

• Avoid using the symbol in a sentence
• Avoid adding effects like shadows, dimensions, and gradients to the symbol
• Avoid stretching or compressing the symbol
• Avoid placing the symbol in a shape or container
• Avoid rotating the symbol
• Avoid using the symbol on busy backgrounds
• Avoid using an old version of the symbol (the multi-color version)