Brand Guidelines

Cardify Logo
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Using the symbol

The card touches the phone.
We are very proud of our symbol and what it stands for. We want to speed up the process of meeting people and what it brings with it. We kindly ask you to follow these guidelines to ensure it always looks its best.
The gradient icon from the symbol can never be used without the wordmark.

Using logo on solid backgrounds

These examples show the correct application of the Cardify logo on different solid backgrounds. The dark blue full-colour logo should be used on a background that's lighter than 40% grey. The white full-colour logo should be used on a background that's darker than 50% grey.

Secondary use: should be used on light multi-coloured images

White burn: should be used on dark multi-coloured images (> 50% grey)

Clearing space

To make sure the symbol always look good. It should be surrounded with a minimum clear space. This insulates the symbol from distracting elements such as other logo's, copy or illustrations. Use half the symbol's size to determine the minimum amount of safe space that should surround it.
If copy appears below the logo, you should measure safe space from the bottom of the logo to the x-height of the text.

Minimum size

The symbol should always be big enough to see it clearly. This means the mimimum digital size should always be larger than 70px.

70px in digital
20mm in print

Agreement

By using the Cardify trademarks and resources on this site, you agree to follow the our Brand Guidelines ‐ as well as our Terms of Service and all other Cardify rules and policies. If you have any questions, contact us at trademarks@getcardify.com. Please submit your request in English (non-English materials must come with translations).

We request that you complete the below form once for each instance you're requesting to use the brand. Do not include multiple purposes in one application. Cardify reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.

Brand Request Form