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Cardify Logo

The card gently touches the back of a phone in our signature subtle dark blue.

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Our primary symbol is dark blue on a (broken) white background. This is to create an outstanding feel as we continue to make advanced enablement software available to all.

Cardify Blue

RGB: 3 30 73

HEX: #031F4B

Almost White

RGB: 241 245 250


Symbol on color

In certain situations, the dark blue full-colour symbol should be used on dark or contextually colored backgrounds, as long as there is a 7:1 contrast ratio. In all other situations, we recommend using the white symbol. Color contrasts can be checked here.

Clearing space

To make sure the symbol always look good. It should be surrounded with a minimum clear space. This insulates the symbol from distracting elements such as other logos orillustrations. Use half the symbol's size to determine the minimum amount of safe space that should surround them.

If copy appears below the symbol, you should measure safe space from the bottom of the symbol to the x-height of the text, unless it is oversized.

Minimum size

The symbol should always be big enough to see and read clearly. This means the mimimum digital size should always be larger than 70px.

70px in digital

20mm in print

Mistakes happen

The Cardify symbol is an important expression of our brand identity. It should in no way be distorted or redrawn when applied to communications. Because the symbol is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently.

Please avoid the following:


By using the Cardify trademarks and resources on this site, you agree to follow the our Brand Guidelines ‐ as well as our Terms of Service and all other Cardify rules and policies. If you have any questions, contact us at Please submit your request in English (non-English materials must come with translations).

We request that you complete the below form once for each instance you're requesting to use the brand. Do not include multiple purposes in one application. Cardify reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.

Brand Request Form