Brand Guidelines

Cardify Logo
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Using the logo

The Cardify logo is an important expression of our brand identity. It should in no way be distorted or redrawn when applied to communications. Because the logo is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently.
The gradient logo can only be used with a solid white background.

Using logo on solid backgrounds

These examples show the correct application of the Cardify logo on different solid backgrounds. The dark blue full-colour logo should be used on a background that's lighter than 40% grey. The white full-colour logo should be used on a background that's darker than 50% grey.

Secondary use: should be used on light multi-coloured images

White burn: should be used on dark multi-coloured images (> 50% grey)

Clearing space

To make sure the logo and icon always look good and are readible. They should be surrounded with a minimum clear space. This insulates the logo from distracting elements such as other logo's, copy or illustrations. Use half the icon's size to determine the minimum amount of safe space that should surround them.
If copy appears below the logo, you should measure safe space from the bottom of the logo to the x-height of the text.

Minimum size

The icon and logo should always be big enough to see and read clearly. This means the mimimum digital size should always be larger than 70px.

70px in digital
20mm in print

Mistakes happen

Here is the correct way to spell our name. Never modify or abbreviate the name Cardify. The "C" is always capitalised.

Agreement

By using the Cardify trademarks and resources on this site, you agree to follow the our Brand Guidelines ‐ as well as our Terms of Service and all other Cardify rules and policies. If you have any questions, contact us at trademarks@getcardify.com. Please submit your request in English (non-English materials must come with translations).

We request that you complete the below form once for each instance you're requesting to use the brand. Do not include multiple purposes in one application. Cardify reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.

Brand Request Form